Good Trouble Advocacy

Through Good Trouble Advocacy, B. Travis Wright, MPS “delivers a masterclass on how to make a point.”

In 2020, Good Trouble Advocacy (GTA) was founded to fill a unique and much-needed role in the preservation community. Good Trouble Advocacy raises awareness about endangered structures, opposes land exchanges, and protects historic integrity by providing a full service solution. Currently, GTA has a 100% success rate by applying strategic pressures to collapse proposed land swaps while in the preliminary feasibility analysis phase. Driven by facts—and without engaging in mudslinging or smear campaigns—success is achieved through:

STRATEGY AND ALTERNATIVE DISPUTE RESOLUTION

  • completely understanding the nature of the threat to an endangered site or landscape
  • discerning what project proponents and opponents seek to gain and lose with each proposal
  • identifying inconsistencies and gaps
  • maintaining genuine respect of all sides by adopting a wicked problems mindset
  • facilitating discussions and negotiations
  • recognizing and championing creative solutions and approaches

EXHAUSTIVE RESEARCH

  • gathering information and data as to the scope of what has been proposed
  • determining who potential partners are for both project proponents and opponents
  • interpreting, ingesting, and layering historic maps and photographs, Sanborn maps, ICC maps, satellite imagery, LiDAR data, and more
  • analyzing trends, successes, and failures of similar-themed projects and adjacent land exchanges

HISTORIC PRESERVATION COMMISSION EXPERTISE

  • thorough understanding of county and municipality historic preservation resolutions and ordinances
  • researching, filing, and submitting forms for local designation, National Register of Historic Places, and/or State Register of Historic Properties nominations
  • reviewing Section 106 documentation

BUILDING AND DELIVERING POWERFUL PRESENTATIONS

  • proven expertise in building Keynote presentations with dazzling special effects, video, photos, and more than seven dozen builds/animations per slide
    • “I’ve seen thousands of presentations and this has to be the best, neat, and cool, understandable, colorful presentation I have ever seen.”
  • delivering webinars and in-person presentations of over 200+ attendees while facilitating Q&A sessions
  • multiple on-camera instances of advocating for sites and projects in documentaries and evening news stories

CLEAR AND CONCISE WRITING

  • background in technical copy editing and published author of multiple academic and non-fiction works
  • creating short and easily-digestible problem statements
  • established writer of dozens of newspaper articles and editorials to raise the general awareness of a topic before launching campaigns
  • crafting fact sheets and one sheets

PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY

  • award-winning and published photographer
  • utilization of handheld, mounted, tripod, gimballed, timelapse, motionlapse, and aerial photography mediums
  • leveraging drones as storytelling devices (FAA Part 107 certified drone pilot and DronePro Representative with the FAA Safety Team)
  • music tracks and sound effects sourced through Soundstripe with a perpetual project-attached license
  • production of high-impact 4K videos using Final Cut Pro

TECHNOLOGY

  • expertise in creating websites and microsites from start to finish that can be found via search engines
  • domain name registration
  • building secure sites that utilize HTTPS, HSTS, DNSSEC, and the latest TLS protocols
  • establishing email addresses and marketing platform services that adhere to CAN-SPAM legislation
  • implementation of SPF, DMARC, and DKIM to optimize email deliverability
  • skilled using Google Drive, Dropbox, OneDrive, and other document editing and document sharing technologies to accelerate learnings

SOCIAL MEDIA

  • proficient with different multimedia on Facebook, Twitter, and YouTube
  • proven ability to create positive viral content without the need for a budget
  • expertise with paid campaign strategies to boost posts for optimum visibility with set target audiences

BUILDING COMMUNITY RELATIONSHIPS AND LEVERAGING PARTNERSHIPS

  • strategically identifying those who can make all parties accountable in adhering to established procedures
  • spearheading letter writing campaigns that don’t rely on form letters (form letters can be easily grouped and dismissed)
  • working alongside state and federal representatives, historians, special interest groups across the nation, Native American tribes, archaeologists, university professors, and more to ensure expertise is delivered and represented throughout the process

PASSION AND HEART

  • the necessary ingredient that enables all of the above: an unquenchable drive to preserve the past for the next seven generations

Contact B. Travis Wright, MPS and Good Trouble Advocacy today to help protect the historic integrity of your project!

“Effort is the route available to the underdog. I may not be able to outspend you, but I can outwork you.”

—Malcolm Gladwell, The Real Reason David Beats Goliath

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